Bear Archery The Truth 2 Dark Horse
Bear Archery and Primos have announced jointly that they will not be renewing their Licensing Agreement effective June 29, 2009. Details were not provided, however, sources from both hunting goods giants indicate that the parting was amicable and by mutual consent. Back in January of 2006, at the ATA Show in Atlanta, the two companies had inked what was then announced as a 10-year partnership.

“The parting is for all the right reasons,” said Will Primos, president of Primos.  “We have introduced some great new products together, and we are both satisfied with the results of our relationship.”

“We have indeed both benefited from our current Licensing Agreement,” explained Jack Bowman,VP/general manager of Bear Archery. “But as new brands and product lines emerge and take on new priorities in importance to each of us, we need to evaluate and adjust our focus on our approach to the marketplace.”

Bear Archery manufactures and distributes a full-line of archery products including compound bows, traditional bows, quivers, arrow rests, fiber optic sights, stabilizers, arrows, and related accessories under the Bear and Trophy Ridge brands.

For more info on Bear Archery, go to www.beararcheryproducts.com.


Primos, headquartered in Flora, Mississippi, is a leading designer, manufacturer and marketer of game calls, blinds and accessories. The company is also known for its TRUTH video series and its award-winning TV shows “Primos TRUTH About Hunting” and “Primos TRUTH About Whitetails” which air weekly on the Outdoor Channel. For more info visit www.primos.com.