Unless it’s done correctly, dealing with the weakest link on your team is fraught with career peril.

Use these five steps to develop thorough, goal-oriented marketing plans.

Arrow speed is certainly important, but other factors such as arrow momentum play a bigger role in penetration.

These marketing tips for traditional bows, compound bows and crossbows can jump-start sales and boost customer satisfaction.

In a hot job market, how do you keep your best employees from leaving you for a different company? Hint: It’s not always about money.

Marketing Manager Alec Wyman discusses the past, present and future of Bear Archery.

Mechanical releases can fail, and bowhunters can easily misplace or lose one, at home or in the field. For that reason, it’s best that a customer owns two of their favorite model.

If you’re not selling and servicing crossbows, then you’re pushing new customers — and revenue — to the competition.

Apply these sage marketing strategies from four ATA members to improve your small business.

All businesses faced unique challenges during the height of the pandemic. Here’s how one archery pro shop owner from Minnesota weathered the storm.

We asked three archery pro shop owners: What are your shop’s bow-pricing policies, and do you offer discounts? Here's what they had to say.

There’s been a rise recently in social media hacking, especially on Facebook. Do you have a crisis plan in place should it happen to you or your business?

There are many ways to drive store traffic, but many come with a high price tag. This one is free — and your customers will appreciate it.

A generic approach to recognizing employee performance can deprive companies of the very benefits reward programs are trying to obtain.

Use ATA resources to boost your online presence, strengthen your business, and compete in today’s digital age.

Introduce more audiences to hunting with a “Field to Fork” program.

COVID-19 has been the leading news story each day throughout most of 2020 and into early 2021. How has the dreaded coronavirus affected the archery industry, and specifically bow sales?

We asked three veteran archery retailers: “How did your ATA 2021 Online show experience compare to past in-person ATA shows?” Here’s what they had to say.

Butch Thomas, sales manager for Morrell Targets, says the company is laser focused on building the best targets in the industry.

Here is a subset of competent trail cameras you should consider stocking in your store in 2021, as well as a few marketing tips to aid in selling them.