Crosman Corporation, a subsidiary of Compass Diversified Holdings, LLC (NYSE: CODI), recently announced that its board of directors has approved its holding company’s new name: Velocity Outdoor. The board believes that the new corporate identity better reflects the diverse portfolio of brands currently under the Crosman Corporation umbrella and highlights the company’s strengths in the hunting, shooting and outdoor markets.
Velocity Outdoor Brands
The name change does not impact any of the company’s consumer brands, among them Crosman and Benjamin Airguns, CenterPoint Archery and Optics, LaserMax, Copperhead, and GameFace Airsoft. Velocity Outdoor will encompass these historic brands, which are known for innovation, performance, quality and value.
“Our company’s roots have been in the airgun category for more than 90 years, and it will continue to represent an important core of our business,” said CEO Bob Beckwith. “We have also seen significant growth in our CenterPoint Archery brand and recently acquired the LaserMax commercial business. The Velocity Outdoor name will be a strong corporate umbrella to represent a diverse product portfolio and position us for future growth in the outdoor sporting goods market.”
Product branding and packaging will not change, and the company’s various branded websites will remain the primary consumer-facing e-commerce and customer service websites for the near term. Corporate information will be available at www.velocity-outdoor.com.
About Velocity Outdoor
Since its founding in 1923 as Crosman, now a Velocity Outdoor brand, the company has been driven by the steadfast pursuit of quality and innovation. Crosman’s history is rooted in the airgun industry, where today it remains a market leader in airguns, airgun ammunition and consumables. Velocity Outdoor has a diversified product lineup in the outdoor sporting goods industry that includes airsoft, laser aiming devices under the LaserMax brand, and archery and firearms optics products under the CenterPoint brand.