Back to the E-Newsletter Archive And helping customers choose the right release aid.
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02.24.2026
The latest news and information for industry-leading professionals with a primary mission to educate and inform archery retailers.
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Behind the Counter — Bow and Crossbow Sales
We asked three archery retailers: “In what month(s) do you record the highest bow and crossbow sales?”
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The Right Release Aid
Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.
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New Year First Steps
What you do next matters. Now is the time to review trade show transactions and connections, as well as making a plan for the year ahead.
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