Gearhead Archery Names New President/CEO

Gearhead Archery has hired Eric B. Rapp as its new president and CEO.

Gearhead Archery

A successful businessman for 34 years in various industries, Eric Rapp has extensive experience in manufacturing and leadership roles. Eric and his wife, Irene, live in southwest Wisconsin. Gearhead Archery’s headquarters is in south-central Wisconsin, specifically Prairie du Sac. The Gearhead facilities consist of 60,000 square feet of factory space with multiple departments specializing in the areas of engineering, design, fabrication, assembly and CNC machining.

While overseeing manufacturing in previous positions, Rapp showed a history of reducing the cost of goods sold with no drop in product quality or value to the consumer. “Manufacturing a bow that is truly different and better is essential in today’s marketplace,” Rapp said. “Giving the customer more than what they expect and producing the best products at the lowest cost is crucial to the growth of a company.”

As explained in this previous Archery Business article, Gearhead Archery isn’t interested in following the footsteps of any other bow brand. And this is certainly true with Gearhead’s lineup for 2019 and its B-Series compounds.

“We are eager to see how these new bows perform on the tournament trail, and we are thrilled with the new leadership that Eric brings to Gearhead Archery,” said Skip Peterson of Gearhead. “This kind of feels like it could be our breakout year, it’s 2019 — Year of the Gearhead.”

Gearhead Archery
Gearhead Archery is known for innovative compound and crossbow designs, as well as high-quality manufacturing techniques.