Business Management

We asked three archery retailers: “Name an instance or two in which you let a customer down. What did you do to make things right again to regain their trust?”

Once again it’s time to reveal our Readers’ Choice Awards winners. As we’ve done for decades, we asked readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted on the following pages were chosen as Readers’ Choice Awards winners in 54 categories.

Schaffer Performance Archery is more than a top-notch Minnesota-based pro shop — it also builds and supplies other retailers with some of the industry’s finest arrow rests and bowsights.

Innovation, networking and industry excellence take center stage at the 2025 ATA Show.

An Alabama blueprint for success — transforming archery from a niche hobby to an integral part of community sports culture.

Didn’t attend one of both of these trade shows in January 2025? Here’s what you missed.

We asked three archery retailers: “Is loitering a problem in your store, and how do you address it?”

Jordan Egli, director of marketing for Burris Optics, explains how the Oracle rangefinding bowsight and Oracle X rangefinding crossbow scope were developed, and how these products help bowhunters in the field.

The 2026 Archery Business & Hunting Retailer Pavilion at SHOT Show will showcase everything from bows and treestands to deer scents and trail cameras.

Russell Epperson’s creation of Scent Thief was so good it sparked a Department of Justice investigation. It continues to befuddle big game and predators, giving hunters an edge.

The search for a new — or a replacement — tax professional means understanding just what your archery shop needs.

Move stale inventory with the following advice.

We asked three archery retailers: “What percentage of your league shooters buy a dedicated target bow, and how many shoot their bowhunting setups?”

This year’s winners include a new compound bow, a quick-release bino harness, and an innovative way to mount a wind detector.

We asked three archery retailers: “Approximately how much time do you spend bowhunting each fall, and how are you able to get away from your store during the busy hunting season?”

Set your business up to succeed in the new year by attending the ATA Show for unmatched deals, special pricing, networking and educational opportunities, and more!

The Archery Business Pavilion was a new — and successful — part of SHOT Show last year, and it promises to be even better in 2025.