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Business Management

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Participation Patterns of Crossbow Hunters

A new national research study has been released that examines the role of crossbow hunting in the United States and its implications across the broader hunting and archery landscape.
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LinkedIn — A Magnet for Opportunity

Proven LinkedIn strategies for archery/bowhunting industry professionals.
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Move More Crossbows

Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.
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In the Spotlight: Muck Boots

Created to battle the muck of barns and fields in a variety of conditions, Muck Boots has been going strong for more than 25 years and looks forward to 2026.
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Advantages of Ancillary Gear

There are benefits to carrying soft goods, bowhunting optics and other ancillary gear. Here’s a review of the top categories, and how carrying these items could be more of a plus than a negative.
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ATA Show Week Signals a New Era

By bringing together trade, competition and consumers under one roof, ATA Show Week showed what’s possible when the industry comes together with a shared purpose.
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The One Big Beautiful Bill Act

Examining how the new One Big Beautiful Bill Act will impact archery shop owners with their tax strategies and long-term planning.
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Selling Turkey Gear

We asked three archery retailers: “Do you offer turkey hunting equipment, and what sells the best?”
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Headhunter Launches New Alien Strings Directly to Dealers

The frontrunner in OEM bowstring production, Headhunter, has released a revolutionary string material called Alien, which will now be available to customers through their local dealer.
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2026 Readers’ Choice Awards Results

As we’ve done for decades, we asked readers of Bowhunting World magazine to vote for their favorite hunting and archery brands. The manufacturers highlighted here were chosen as Readers’ Choice Awards winners in 54 categories.
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2026 ATA and SHOT Show Recaps

If you didn’t attend one or both of these trade shows in January 2026, here’s what you missed.
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On the Hill With the Archery Trade Association

How state and federal policies shape the future of archery and bowhunting.
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In the Spotlight: Wildlife Research Center

From starting with one whitetail lure to today’s successful lineup, Wildlife Research Center has stayed the course with affordable, high-quality products for hunters that make retailer registers jingle.
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Behind the Counter — Bow and Crossbow Sales

We asked three archery retailers: “In what month(s) do you record the highest bow and crossbow sales?”
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New Year First Steps

What you do next matters. Now is the time to review trade show transactions and connections, as well as making a plan for the year ahead.
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Old School Advertising Isn’t Dead

When it comes to promoting your archery shop and upcoming events, it’s smart to consider local print, local TV, radio and even billboards.
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Turning Inventory Into Opportunity

Now is the time to take a hard look at product assortment and inventory levels in preparation for 2026.
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The Evolution of Deer Attractants: Why Synthetic Scents Are Redefining the Category

How advanced chemistry and changing market dynamics are creating new opportunities for retailers and hunters.