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ATA Articles

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Why Continuing Education Is Key for Archery Professionals

The ATA can help you and your business stay current with the latest trends through many of its education-driven member benefits.
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NASP Reaches 10,000 Schools and Other Industry News

NASP reaches a historic milestone; Team Mathews wins big at ASA and IBO; Team USA success at the Americas PARA Archery Cup Leg 1; USA Archery updates Athletes Safety Policy, and Transgender and Non-Binary Athlete Participation Policy; and ATA releases updated Federal Excise Tax Collections for Archery Equipment.
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Priority Archery Industry Legislation Introduced in the United States Senate

The Sporting Goods Excise Tax Modernization Act — Senate Bill 1649 — would ensure excise taxes are properly collected on imported archery equipment sold directly to American consumers through online marketplaces.
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Breaking News: 2026 ATA Show Changes Format — Now Multi-Day Event With Expo for the Public Plus a National Archery Tournament!

The 2026 ATA Show will feature an expanded lineup, with a brand new expo for the public and an NFAA Indoor Archery Tournament.
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2025 ATA Board of Directors Election Results and Other Industry News

ATA announces 2025 Board of Directors election results; three new names on the USA's World Cup team; vendor space available at Pope and Young Convention; and ATA celebrates FET legislation introduction.
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3 Videos: Showcasing New Product Launch Winners During 2025 ATA Show

This year’s winners include a new compound bow, a quick-release bino harness, and an innovative way to mount a wind detector.
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2025 ATA Show Registration Is Now Open

The archery and bowhunting industry’s largest trade show is exclusive to ATA members. It will be held Jan. 8-10, 2025, in Indianapolis, Indiana.
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The ATA's 2024 Archery and Bowhunting Summit

The ATA's 2024 Archery and Bowhunting Summit provided helpful insights into archery and bowhunting participation numbers that state agencies and industry members can use in future efforts.
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ATA’s Quarterly Retail Business Survey

These quarterly reports share insights on retail product sales, pro shop trends, and customer demographics and preferences to help ATA members make smart business decisions.
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How to Prepare for an Influx of Archery Customers

Use these six tips to conquer archery’s retail rush season.
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7 Ways to Jumpstart Your Busy Bowhunting Season

You can jumpstart the bowhunting busy season by trying the proven strategies outlines in this article.
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Help Archery Customers Find Products for Every Stage of Life

The needs of bowhunters change as they age. Adapt your sales strategy to fit their archery needs, and you’ll probably sell more products.
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How to Attract High-Quality Employees

Use these tips to attract and recruit the best applicants for your position and company.
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Leupold & Stevens Partners With Mule Deer Foundation to Host Black-Tailed Deer Summit and Other Industry News

Leupold & Stevens partners with Mule Deer Foundation to host Black-Tailed Deer Summit; Rock Outdoors to represent Bear Archery in Northeast; Page Pearce breaks record in Redding victory; NASP returns to in-person competition; and ATA updates quarterly FET Report and FET Guide.