Brad Ferguson named Pure Archery Group CEO; Fore Runner Brand Feeds acquires Monster Meal; Under Armour appoints new corporate president and CEO; Excalibur Crossbow celebrates 40 years; and SHOT Show attendance back to pre-Covid levels.
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Each year, the author checks out the latest and greatest gear showcased at the industry-only Archery Trade Association (ATA) Show. These five items recently caught his attention during the 2023 ATA Show in Indianapolis, Indiana.
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Bow cases are one of those products that sort of sell themselves, provided your staff is well-informed, you display cases in a meaningful way, and you offer tips to your customers on how to choose the right case — or two — for their needs.
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Archery Business is "the voice of the archery industry," with a primary mission to educate and inform archery retailers.
Archery Business is owned and operated by COLE Publishing, Inc. COLE was established in 1979 in the heart of Wisconsin's Northwoods, and has grown to become North America's largest publisher of print and digital magazines serving the outdoor enthusiast and retail hunting industries. Our pride and success stem from the personal relationships we've forged and maintained during more than 40 years of working with our loyal friends and colleagues in the business, sparking ideas and shaping agendas for 10+ million decision makers in these industries.
