During the 2024 ATA Show, PSE Founder Pete Shepley was honored with the organization’s new Industry Icon Award. Three other individuals were recognized for the ATA’s Impact Awards.
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Bowhunting World Field Editor Darron McDougal has never had an easier time sighting in a bow out to 50 yards. It took about 15 minutes with the new-for-2024 Bear Archery Persist. Check out his full review here!
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Archery Business is "the voice of the archery industry," with a primary mission to educate and inform archery retailers.
Archery Business is owned and operated by COLE Publishing, Inc. COLE was established in 1979 in the heart of Wisconsin's Northwoods, and has grown to become North America's largest publisher of print and digital magazines serving the outdoor enthusiast and retail hunting industries. Our pride and success stem from the personal relationships we've forged and maintained during more than 40 years of working with our loyal friends and colleagues in the business, sparking ideas and shaping agendas for 10+ million decision makers in these industries.