New Marketing Manager at Bear Archery and Other Industry News

Caleb Sorrells joins Bear Archery as new marketing manager; Pope and Young giveaway hunt with Chuck Adams; and Outdoors Tomorrow Foundation hits milestone.

New Marketing Manager at Bear Archery and Other Industry News

Caleb Sorrells Joins Bear Archery as New Marketing Manager

Caleb Sorrells
Caleb Sorrells

Bear Archery recently announced the hiring of Caleb Sorrells as marketing manager for the legendary brand portfolio. In this role, Sorrells will develop and implement marketing strategies and concepts, as well as manage sponsorship relationships, endorsements, and pro-staff relationships. Additionally, he will support e-commerce and coordinate special events, trade shows and consumer shows. Caleb will serve as marketing manager for Bear Archery, Trophy Ridge, Cajun Bowfishing, and SIK Broadheads.

“We are thrilled to have Caleb join our Bear Archery team,” said Bear Archery General Manager Jonathan Lene. “Caleb brings valuable industry experience with him, and a creative approach to marketing that will help drive our legendary brand portfolio.”

As the former marketing coordinator for PSE Archery, he was responsible for managing social media channels, original content creation, partnership relationships, and product development.

“The technology being developed, and the direction Bear Archery is dedicated to is a perfect fit for me,” said Sorrells. “Bear’s complete lineup of bows combined with the highest quality accessories on the market from Trophy Ridge, SIK Broadheads, and Cajun Bowfishing, Bear Archery is the ultimate resource for archers and bowhunters of all experience levels.”


Pope and Young Giveaway Hunt With Chuck Adams

Pope and Young has teamed up with Liberty Ranch Outdoors to offer one lucky winner the opportunity to share camp and hunt with legendary bowhunter Chuck Adams. In their continued efforts to Preserve, Promote, and Protect bowhunting, Pope and Young has created a unique raffle that not only provides one lucky winner the opportunity to hunt Liberty Ranch, but the chance to share that experience with Chuck Adams. The winner will spend one week with Adams at Liberty Ranch, a 7,000-acre deer hunting paradise in Oklahoma with great deer hunting and incredible lodging and food.

Tickets for this once-in-a-lifetime raffle are $20, and the funds raised go to supporting bowhunting rights, and Pope and Young as they fight for your rights as a bowhunter.

The hunt will take place in December 2023, and the winner of the raffle will be announced on Dec. 25, 2022. Make sure and get your tickets bought before ticket sales end on Dec. 23, 2022.

Click here to learn more, as well as view P&Y’s discounted bundled ticket pricing.

Note: The winning hunter will be responsible for all applicable hunting tags and license, and must be 18 years or older.

Outdoors Tomorrow Foundation Hits Milestone

Outdoors Tomorrow Foundation, a leading provider of in-school outdoor education, has hit a new milestone with its Outdoor Adventures program now in 1,000 kindergarten, middle and high schools across the country.

“All across the country over 100,000 students annually will learn wildlife conservation, hunting, fishing, shooting sports, and much more with this milestone achievement of 1,000 schools,” said Outdoors Tomorrow Foundation Chairman Kyle Shidler. 

OTF’s Outdoor Adventures program is a fun, interactive course where students are taught lifelong skills using an integrated 34-unit curriculum comprised of math, science, writing, and critical thinking skills. The 290 detailed lesson plans cover angler education, archery, hunter education, boater education, orienteering, survival skills, camping, outdoor cooking, challenge courses, backpacking, mountain bike camping, paddle sports, rock climbing, shooting sports, CPR/first aid and fauna, flora and wilderness medicine and much more. OA teachers can pick units specific to their region and local ecosystems.

“A true testament to the value of the Outdoor Adventures K-12 curriculum is the accelerated growth of the program now being taught in 1,000 schools of all sizes and in all types of locations across 46 states,” said OTF Executive Director Sean McLelland.

Founded in 1981 in Dallas, Texas, the Outdoors Tomorrow Foundation is a public nonprofit 501(c)(3) organization. For many schools, grants from OTF help offset the cost of the program. The curriculum can be taught as a P.E., elective, or agricultural science class. There are more than 415,000 program graduates thus far, and each OA student spends 180 hours learning outdoor education per year. The program has totaled 16 million classroom hours of outdoor education to date.


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