PSE Archery Sold to Heritage Outdoors Group

Heritage Outdoors Group, a newly formed holding company with a mission to obtain leading brands in the outdoor space, recently announced the acquisition of PSE Archery.

PSE Archery Sold to Heritage Outdoors Group

PSE Archery, which was founded in 1970 by Archery Hall of Fame Member Pete Shepley,  has been acquired by Heritage Outdoors Group, a newly formed holding company with a mission to obtain leading brands in the outdoor space.

PSE Archery Founder Pete Shepley
PSE Archery Founder Pete Shepley

This acquisition will significantly expand Heritage Outdoors Group's offering in the archery market and provide customers a wide range of products with advanced technology and proven performance.

"We are thrilled to welcome PSE Archery to the Heritage Outdoors Group’s family of brands," said Zack Gleeson, president and CEO of Heritage Outdoors Group. "PSE Archery's commitment to innovation, quality and customer service has been respected for decades in the industry.  We are grateful for the opportunity to further enhance and grow the brand that Pete Shepley built."

PSE Archery has been producing innovative and high-performance archery products for more than a half century, and it’s earned a solid reputation among consumers and dealers alike.

"Joining forces with Heritage Outdoors Group is a major milestone for PSE Archery," said Lonnie Workman, VP of sales, marketing and product development at PSE Archery. "With the support of Heritage, we will be able to bring our products and expertise to a larger audience and continue to grow and innovate in the archery market."

Of course, whenever a long-standing, well-respected archery brand changes hands, consumers and dealers will be concerned about future quality control, as well as customer service. According to Shepley, the Heritage Outdoors Group is committed to maintaining PSE’s strong reputation in the market.

“I have full confidence in the Heritage Outdoors team to continue to build upon the foundation I have built here at PSE,” said Shepley.

Gleeson says that under Heritage Outdoors Group’s ownership, PSE Archery will continue to partner with and expand the relationship with well-known tournament shooter and hunter John Dudley and Nock On Archery, a leading brand in the archery space.

“PSE Archery has proved to be the most accurate bow in my career, and I’m excited to now have the horsepower of the Heritage Outdoor Groups behind our passion to inspire and educate the archery community while giving the PSE dealers leading innovations,” said John Dudley of Nock On Archery. “As we have gotten to know the Heritage team, we are thrilled for this next chapter of our partnership. We know that Heritage Outdoors Group is focused to carry on the PSE excellence we have come to rely on and bring all new dealer support and marketing.”

Gleeson says Heritage Outdoors Group and PSE Archery will continue to operate as separate entities, but will work closely together to bring customers the best products and experiences possible. Terms of the acquisition were not disclosed.


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