While the world still isn’t back to “normal” due to a lingering pandemic, attendees and exhibitors once again met face to face at the annual ATA Trade Show to see the latest and greatest hunting and archery gear.

Each year, the author checks out the latest and greatest gear showcased at the industry-only Archery Trade Association (ATA) Show. These five items recently caught his attention during the 2023 ATA Show in Indianapolis, Indiana.

New bowhunting gear set to launch at 2023 ATA Trade Show; TenPoint Crossbows promotes Keith Arnold to VP of sales; GAS Bowstrings welcomes Tanja Gellenthien to sales team; and Kentucky S3DA hosts Barton Memorial Archery Tournament.

onX adds Toprut draw odds for application season; ATA Trade Show registrations are up; Pure Archery Group is back at the 2023 ATA Trade Show; and Southwick Associates releasing 2023 industry outlook.

The author learns what goes on behind closed doors as Prime Archery brainstorms, designs, builds and ultimately markets a new compound bow.

Mossy Oak to sponsor Connections Celebration during ATA Show; Buck Knives names new VP of sales; USA Archery announces 2023 events calendar; and Team Easton dominates during Kings of Archery tournament.

Registration now open for 2023 ATA Trade Show; $50k awarded in random scholarships by NASP; S3DA hosts Western 3-D and Outdoor Target National Championships; and Team Mathews wins two IBO World Championships.

Although the 2022 ATA Trade Show faced unprecedented challenges, attendees and exhibitors were able to meet face to face, see and test new archery products, and plan for another big sales year.

Hopefully the sports show season will be in full swing during 2022. Here are a handful of ideas for making the most of your time in front of current and prospective customers.

We asked three veteran retailers: “What are your core objectives for the 2022 ATA Trade Show?” Here’s what they had to say.