In May, Excalibur launched another new-for-2025 crossbow model completely different from anything we’ve previously seen from the brand.

The Excalibur Mag Max crossbow is an outstanding blend of simplicity, affordability and effectiveness.

Tips to stock your store right.

We asked three archery retailers: “Are your crossbow sales higher or lower than 5 years ago, or are they about the same?” Here’s what they said.

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

The 2024 Mathews Lift was one of the company's all-time best sellers. So how does the 2025 Lift X measure up?

Deadly high-end performance that won’t break the bank.

We asked three archery retailers: “Name an instance or two in which you let a customer down. What did you do to make things right again to regain their trust?”

The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.

Balance, accuracy, and dependability intersect right here.