Archery Business News: Easton Names New President; Vortex Partners With USA Archery; TRU Ball/AXCEL Archery Sponsors IBO

Aaron Lucky named president of Easton; USA Archery and Vortex Optics increase partnership;, TRU Ball/AXCEL Archery becomes gold sponsor for IBO World Championship.

Archery Business News: Easton Names New President; Vortex Partners With USA Archery; TRU Ball/AXCEL Archery Sponsors IBO

Easton President Aaron Lucky

Aaron Lucky Named President of Easton Technical Products

Greg Easton, president of Jas. D. Easton, recently announced that Easton’s Vice President of Finance, Aaron Lucky, has been named as the new president of Easton Technical Products. Lucky will succeed Mark Pezzoni. Greg Easton stated, “I am excited that Aaron has accepted the position of president. The experience and insights Aaron gained by taking on additional responsibilities and new challenges while working closely with the previous two presidents will serve the company well as we move forward.”

Lucky brings more than 17 years of senior management experience with the Easton family of companies. “I am very excited for this new opportunity,” said Lucky. “I want to thank Mark Pezzoni for his leadership, guidance and friendship over the past six years. I look forward to continuing Easton’s legacy of innovation and superior service.”

Lucky will oversee all Easton Technical Products operations, which includes archery products, OEM, military, medical and custom-tubing products.


USA Archery and Vortex Optics Increase Partnership

USA Archery recently announced increased partnership with Vortex Optics that will bring improved benefits to USA Archery members.

USA Archery CEO Rod Menzer commented, "As a company, Vortex has taken a very active role in helping promote the sport and we are honored that they are building upon our partnership. They are a great company with high-quality products, an industry-leading warranty and exceptional customer service; they do a phenomenal job."

In addition to continuing to host select, discounted Vortex products in the USA Archery store, Vortex will join the National Event Sponsors at the Silver Level, so Vortex products will be on-site at USA Archery events for attendees to use and test. Vortex is also adding support to the United States Archery Teams, helping to put USA on top of the world stage.

 "We're extremely excited to grow our partnership with USA Archery and do what we can to help the sport of archery grow," said Sawyer Briel, marketing communications manager for Vortex. "Vortex is committed to helping with the recruitment, retention and reactivation of new folks across a broad landscape of outdoor activities — competition archery is a perfect example."


TRU Ball/AXCEL Archery Becomes Gold Sponsor for IBO World Championship

TRU Ball/AXCEL Archery, an international leader in archery manufacturing, recently announced an increase to Gold tournament sponsorship for the International Bowhunting Organization (IBO).

“I can’t imagine the successes of our company over the past 25 years without a strong partnership with the IBO in our very first months in business,” said TRU Ball/AXCEL CEO Greg Summers.

IBO hosts a series of sanctioned worldwide tournaments each year, all leading up to the annual IBO World Championship. Fees collected in the local and global tournaments are earmarked for the IBO Bowhunter Defense Fund, which has disbursed more than $700,000 to help secure the future of bowhunting.

IBO CEO/President Bryan Marcum stated, “We’re proud of the history of the IBO, but we’re also excited for the future of our organization. Our efforts to grow archery and bowhunting are legendary and we are proud that TRU Ball/AXCEL has chosen to expand their sponsorship level of our tournaments! We welcome other archery manufacturers to grow with us, as our efforts will help everyone grow our sport!”

TRU Ball/AXCEL Archery’s increased sponsorship of IBO will empower 3-D archery across America and help fund bowhunting and youth programs that will make a difference in the future.


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