Archery Business Update: The Latest News on Big Dog Hunting, Pure Archery Group, and NASP

Big Dog Hunting sold to OPI; Pure Archery Group hires new product manager; and NASP Academic Archery reports record enrollment.

Archery Business Update: The Latest News on Big Dog Hunting, Pure Archery Group, and NASP

Outdoor Product Innovations Acquires Big Dog Hunting

Outdoor Product Innovations (OPI) recently announced their acquisition of Big Dog Hunting.

“Big Dog has provided industry-leading, innovative products that maintain a spotless safety record, allowing Big Dog Hunting the opportunity to be one of the top treestand manufacturers in the country year in and year out,” said OPI CEO Dan Reaser. “Our retail partners have been asking us to enter the treestand category and when you combine our leading distribution model, history of on-time delivery and consistent sell through results, adding treestands to the Outdoor Products Innovation family became a logical choice!”

The Big Dog Hunting brands consist of Big Dog Treestands, Big Dog Ground Blinds, LockJawz Treestands and Advanced “Take-Down” Treestands.


Pure Archery Group names Jeff Eastburn Octane Product Manager

Pure Archery Group recently announced Sales Operations and Key Account Manager Jeff Eastburn will take on the role of Octane product manager.

Eastburn has 15 years of archery industry experience. Currently, he serves as the sales operations and key accounts manager, and will retain those duties as product manager.

“I am honored to be moving into this new role and look forward to the new challenges it will bring. Octane has been a part of the Pure Archery Group of brands for the past 11 years and I am looking forward to help take this brand to next level with our accomplished teams,” Eastburn said.

Dave Parker, Pure Archery Group vice president of product marketing, added, “Jeff has a strong understanding of consumers’ needs and a wealth of archery experience. I am excited to have him on the team, leading the Octane and Bowtech accessory brands into the future.”


NASP Academic Archer Program Reports Record High Enrollment

The largest youth archery organization in history has experienced yet another historic milestone. As of April 1, 2020, 31,961 students were enrolled by their coaches as NASP Academic Archers from 45 states, four Canadian provinces and several schools from the British Virgin Islands.

NASP Vice President and General Manager Dr. Tommy Floyd said, “We know that the COVID-19 virus has interrupted educational efforts all across our nation and the world. Many schools are operating virtually, and many campuses are currently closed. Despite the impact of the unexpected closures, schools are working hard to continue to educate students. NASP coaches are taking advantage of Academic Archer to recognize their student archers for academic success and we are so grateful that they do! It’s so important for us to maintain the tie with NASP to the educational success of student archers.”

Academic Archer will open on Sept. 1, 2020, for the 2020/2021 school year. For more information on beginning the Academic Archer in your school, please visit the toolkit by clicking here.


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