Gear

Use your floor space wisely by only stocking the best-selling treestands and ground blinds.

Don’t automatically sell a 70-pound-draw compound to every male customer who walks through the door. Here are all the reasons why a light-drawing bow is best for serious hunting and shooting.

Lace-up hunting boots are popular with many hunters who want more durability and support than pull-on boots. How much abuse can they really take?

Do you think the owner did a decent job on his Mathews Phase4, or is it — in the words of an archery shop owner — “hot garbage?”

Cold-weather gear for bowhunters can ring up sales throughout the entire season. Don’t overlook these options to carry into winter.

Cerakote-coated Fisher Space Pens are built to weather adverse conditions.

New Zeiss SFL 40 binoculars are available in two sizes, 8x40 and 10x40, and provide exceptional optical performance combined with a compact and lightweight design.

Each year, hunting buddies ask the author to name his favorite products from the annual Archery Trade Association (ATA) Show. These five items recently caught his attention at ATA 2022 in Louisville, Kentucky.

Get to know the cold-weather gear that best serves your customer base.

Steady glassing with a binocular or spotting scope begins with a rock-solid tripod. Here are four brand new models from Vortex Optics.

Two packs in one, the meat hauling Alps Outdoorz Hybrid X Backpack doubles as a daypack.

Most hunters, regardless of the species they pursue, are always on the lookout for a new favorite knife.

Baiting and feeding wildlife is big business. Here's everything you need to know about deer feeders.

Your largest customer base, more than likely, is made up of the local deer hunters. Sure, they buy rifles, ammo and knives — but what else can you sell them?

Never should a patron walk out of your shop with a new hunting tool in hand without having first had a serious conversation about how to keep it safe from the rigors of the road with new bow or gun case.

Survival gear that will appeal to your hunting, hiking and survivalist customers.

ElimiShield says its X10D concentrate will keep undergarments, gloves, socks and caps odor-free for up to 50 washings.

Getting to know your customers on a case-by-case basis will help them transport their bows and firearms safely.