GSM Outdoors Acquires Hunters Specialties

Well-known outdoor gear manufacturer Hunters Specialties is the latest brand to join the portfolio of GSM Outdoors.

GSM Outdoors Acquires Hunters Specialties

Multi-brand shooting and hunting manufacturer GSM Outdoors announced that the company has just completed the acquisition of leading outdoor accessory and gear manufacturer Hunters Specialties. This acquisition represents one of the largest merging of brands ever in the hunting industry.

"For over 40 years, Hunters Specialties has been a mainstay in the hunting accessories category," said GSM Outdoors President and CEO Eddie Castro. "Hunters Specialties has grown from being a manufacturer of camo tape and face paint to producing many of the 'support essentials' relied on by the modern hunter. Bringing Hunters Specialties into the GSM Outdoors family of brands is a big deal for us and for the hunting industry at large."

Hunters Specialties made its mark on the hunting world by providing solutions to common hunting needs. From camo makeup and scent delivery systems to treestand gear and its popular line of HS Strut turkey calls and accessories, Hunters Specialties has been a go-to brand for generations of hunters.

Hunters Specialties eventually incorporated some of the biggest names in game calls into its portfolio, such as Johnny Stewart predator calls and Carlton's Calls elk calls. Other hallmark brands include Scent-A-Way scent management products, Buck Bomb attractant scents, and Fish-A-Way odor elimination solutions.

"The acquisition of Hunters Specialties, with its problem-solving, broad-usage products, helps bridge many of our current hunting product categories," said GSM Outdoors VP of Sales and Marketing Ben Smith. "Whether you're a dedicated predator hunter, whitetail hunter, turkey hunter, or a western big game hunter, Hunters Specialties and its associated brands complement our current portfolio to give hunters of all persuasions one-stop accessory shopping within the GSM family of brands."

For more information on the 22 brands under the GSM umbrella , visit


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