The TruFire Edge FT bow release features adjustable travel and a linear-motion bearing for smooth operation.

The Pointer from T.R.U. Ball is an all-in-one hybrid release.

The TruFire Exert Flex bow release features a custom fit and paper-punching precision.

A customer’s lack of consistency with archery gear can be traced back to one (or more) of four reasons. The author explains each one in detail, and also provides paths to recovery.

Cobra Archery has introduced its first hinge release in the company’s 48-year history.

There are different types of release aids for different types of archers and scenarios. Here are some tips for connecting your customer with the right one.

The Scott Archery Verge is a hybrid bow release providing adjustability and versatility.

Mechanical releases can fail, and bowhunters can easily misplace or lose one, at home or in the field. For that reason, it’s best that a customer owns two of their favorite model.

The Scott Archery Summit Bow Release offers archers an opportunity to expand their shooting style without breaking the bank.

Copper John/STAN co-principal Eric Springer is partnering with Pete Crawford, who recently bought an equity interest in the company from Eric’s brother, Doug.