A customer’s lack of consistency with archery gear can be traced back to one (or more) of four reasons. The author explains each one in detail, and also provides paths to recovery.

Cobra Archery has introduced its first hinge release in the company’s 48-year history.

There are different types of release aids for different types of archers and scenarios. Here are some tips for connecting your customer with the right one.

The Scott Archery Verge is a hybrid bow release providing adjustability and versatility.

Mechanical releases can fail, and bowhunters can easily misplace or lose one, at home or in the field. For that reason, it’s best that a customer owns two of their favorite model.

The Scott Archery Summit Bow Release offers archers an opportunity to expand their shooting style without breaking the bank.

Copper John/STAN co-principal Eric Springer is partnering with Pete Crawford, who recently bought an equity interest in the company from Eric’s brother, Doug.

Unlike any release previously offered, the TruFire ThruFire features a hidden trigger that appears only after proper back tension is applied.

Many of your customers who shoot an index-style release punch the trigger, and they probably do so because no one taught them how to properly set the release’s length.

Releases are popular archery shop buys. Boost your release sales with what's to come.