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Entries Tagged From AB magazine

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The 2026 ATA Show Expands to Serve the Entire Industry

The new expanded ATA Show will bring the community together for the biggest week in archery.
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Bowhunting Sight Selection Wisdom

There’s a plethora of bowhunting sights on the market, but many have advanced features that aren’t necessary for every type of shooting and hunting situation. Here are some tips for matching the right sight to the right archer.
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Aim for Higher Archery Target Sales

If the archery target category perplexes or challenges you, consider these pointers to boost your results.
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Should You Systemize Your Training?

How systemized training works, why it’s superior to relying solely on individual skill, and how to get started.
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In the Spotlight: Pine Ridge Archery

A legacy company with decades of roots continues to focus on quality, useful products for competitive archers, bowhunters and others.
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Selling Release Aids

We asked three archery retailers: “Percentage-wise, how do your release sales break down by release type — index-finger, thumb, hinge/resistance?” Here’s what they said.
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The Best Questions to Ask in an Interview, and Why

Ask the right questions to maximize the applicant interview process.
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Bow Review: Xpedition Xlite 32

Meet the fastest and most stable Xpedition bow yet.
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Consistency — The Key to Better Tech Service

The secret sauce to any pro shop’s tech service should be its consistent quality — bow after bow.
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Beat the Heat: Maximizing Your Summer Archery Retail Success

By building strong customer relationships during summer, you’ll see dividends paid with repeat business during fall and winter.
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Top 5 Peak-Season Archery Product Categories

During the busy season — just prior to big game archery openers — these five product categories are sure to be top sellers, so stock accordingly!
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Crossbow Review: Excalibur Hybrid X

In May, Excalibur launched another new-for-2025 crossbow model completely different from anything we’ve previously seen from the brand.
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Building an Influencer Marketing Plan From Scratch

Help for deciding on which influencer to work with, on what scale, and at what cost.