Available in four lengths — 31, 33, 35 and 37 inches — and two brace heights for each length — the new Prime Divide lineup provides a personalized offering for any bowhunter.

Tips to stock your store right.

New-age compound bows come packed with fantastic features that will have your bowhunting patrons reaching for their wallets.

The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.

Prime bolsters field-proven technologies with a few new updates, yielding its finest bow yet.

With so many great options to choose from, 2024 is a great year to be a bow buyer. Below are 16 models your customers will be seeking as they gear up for bowhunting season.

The author learns what goes on behind closed doors as Prime Archery brainstorms, designs, builds and ultimately markets a new compound bow.