marketing Articles

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Old School Advertising Isn’t Dead

When it comes to promoting your archery shop and upcoming events, it’s smart to consider local print, local TV, radio and even billboards.

January 23, 2026

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15 Things Archery Retailers Should Do Differently

In the business world, making changes sooner rather than later is usually a good thing.

December 03, 2025

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Become the Hangout

Tips for keeping traffic up during hunting season.

November 21, 2025

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Building an Influencer Marketing Plan From Scratch

Help for deciding on which influencer to work with, on what scale, and at what cost.

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You Want Loyal Customers? Try Going Old School

Handwritten notes and old-fashioned courtesy will go a long way toward repeat business that will drive your revenues higher.

November 16, 2022

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Working With Influencers

What exactly is an influencer? And is it worth your time — and money — in working with one or more influencers?

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Which Marketing Platform Is Best for Your Business?

Consider these factors to decide which promotional platforms will help you meet your goals.

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Evaluate Your Marketing Efforts: What’s Working, What’s Not, and How to Fix It

Follow this five-step plan to determine if your marketing efforts are effective.

October 15, 2021

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13 Tips to Refresh Your Business' Website

The internet is enormous. Don’t let your website get lost out there because it's tired and out of date.

September 27, 2021

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How to Create Killer Marketing Plans (And Why They Matter)

Use these five steps to develop thorough, goal-oriented marketing plans.

August 30, 2021

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Marketing Tips for Every Bow

These marketing tips for traditional bows, compound bows and crossbows can jump-start sales and boost customer satisfaction.

August 20, 2021

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Best Marketing Advice for Small Business

Apply these sage marketing strategies from four ATA members to improve your small business.

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3 Reasons Why Business Cards, Brochures and Signage Still Matter

It feels like everything is digital these days, but don't overlook the power of physically handing someone a card or a brochure.

February 12, 2021

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9 Ways to Market, Expand and Deliver World-Class Archery Service

Big box retailer or family owned pro shop, here are a set of proven archery service tips.

December 29, 2020

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7 Tips for Social Distancing Your Marketing

Social media is great, but it’s not exactly friendly to our industry, and it shouldn’t be your only marketing plan.

December 16, 2020