CEO Rory O’Loughlin provides a behind-the-scenes look at Vapor Trail Archery — the company he purchased in January 2020 — including the addition of its Factory Pro Shop.

Schaffer Performance Archery is more than a top-notch Minnesota-based pro shop — it also builds and supplies other retailers with some of the industry’s finest arrow rests and bowsights.

With Minnesota legalizing their use beginning with the state’s 2023 general archery season, we revisit some keys to maximizing sales of crossbows and their accessories.

For the first time, my home state of Minnesota is allowing crossbows for use during the general archery season — no age or physical condition limitations — and as expected, compound shooters are not pleased.

Two brothers from Minneapolis, Rory and Patrick O’Loughlin, recently purchased Vapor Trail, which is headquartered in nearby Ham Lake, Minnesota.