Announcing the Pure Archery Group

Seven well-known archery brands, including Bowtech, will now operate under the new corporate identity, Pure Archery Group.

Announcing the Pure Archery Group

Bowtech recently announced it will begin operating under a new corporate name, Pure Archery Group. According to company representatives, this name change reflects its broader commitment, as well as its expertise in driving breakthrough innovations across all of its brands and the major archery categories.

Pure Archery Group consists of these seven well-known archery brands: Bowtech, Diamond, Excalibur, Black Gold, TightSpot, RipCord, and Octane.

“As an entire company obsessed with accuracy in every product we make and everything we do, we are confident that this name expresses our singular focus and commitment to making great archery products,” said Pure Archery Group CEO Rob Kass. 

The new tagline for Pure Archery Group is “An entire company obsessed with accuracy.”

Under the Pure Archery Group name, each brand will continue to do business as usual, without any disruption in customer service to its dealers and consumers. The new name is effective immediately, and it will be implemented across the company’s products and services throughout the calendar year 2020. For more information, visit


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