Blue Heron Communications Offers Free Industry Services During COVID-19 and Other Archery Business News

Blue Heron Communications offers free industry services during COVID-19; NASP announces On Target for Life Awards; USA Archery names 2020 Collegiate All-American Team; and ATA’s new coloring book for kids.

Blue Heron Communications Offers Free Industry Services During COVID-19 and Other Archery Business News

Photo courtesy of Blue Heron Communications

Blue Heron Communications Offering Free Services for Outdoor Companies During COVID-19

Blue Heron Communications recently announced a special program to assist outdoor marketing communicators through the challenges and business impacts of the COVID-19 pandemic. The Heron Helps program includes free professional services ranging from general marketing advice and consulting to news release preparation, writing and distribution. The services will be offered on a first-come-first-served basis with no strings attached, no agreement to sign and no commitments.

“We have seen a lot of crisis in our 32 years of representing hundreds of outdoor brands, but none have had this deep and broad of an impact in all sectors. We are hurting too. We are blessed to be strong and still on the job,” said Daren Cole, Managing General Partner for Blue Heron Communications.

The Heron Helps program is designed to prioritize startups less than two years old and businesses earning less than $1 million per year who are experiencing economic hardship due to COVID-19, especially those who are experiencing loss of employees and marketing budget.

If your company is in need of assistance, go to or send an email to


The National Archery in the Schools Program Announces the 2020 Winners of the On Target for Life Awards and Recognition Program

The National Archery in the Schools Program recently announced the 2020 Recipients for the On Target for Life Awards (OTFLA) program. The program is intended to recognize and celebrate the many instances where in-school archery and the people involved with it are positively impacting the lives of over 1.4 million NASP student archers each year.

  • Jamie Tench from Harborside Academy in Kenosha, Wisconsin, was awarded The Bullseye Award for notable positive strides in academic performance and behavior through their involvement with the program.
  • The Superhero Award recognizes an unpaid volunteer that made a positive impact and was awarded to Edward Forslof from Washington.
  • The Courage Award, given to a student that has overcome a major life event or disability yet continues to inspire others through their participation in NASP, was awarded to Alyssa Walczak of Harborside Academy from Kenosha, Wisconsin.
  • The Community Service Award is intended to recognize outstanding service to a community from a NASP team or class and was awarded to Ballyshannon Middle School in Union, Kentucky.
  • Coach of the Year Award, given to a nominee with a proven history of making a difference in the lives of NASP students, was awarded to Jonathan Bukva of Reagan Middle School in Haymarket, Virginia.

Nominations for the 2021 On Target for Life program will open on Sept. 1, 2020.

USA Archery Congratulates 2020 Collegiate All-American Team

USA Archery recently announced the 2020 Collegiate Archery Program All-American Team. Because of the coronavirus pandemic, the spring 2020 collegiate archery season was cancelled, so for this year, these honors were calculated exclusively on results from the USA Archery Indoor Nationals.

"On behalf of USA Archery, congratulations to the 2020 All-American Team. This is a tough year and we are proud of all of you and your accomplishments. We celebrate your outstanding performances this year so far and look forward to seeing you on the field again soon," said USA Archery CEO Rod Menzer.

The 2020 All-American Team is composed of the top 25% of archers (rounded up to nearest whole number) in each Division and Class that participated in the U.S. National Indoors in the same division (maximum 10) and was calculated by taking the arrow average from the USA Archery Indoor Nationals. In 2021, the award will revert to the standard calculation, where scores from Indoor Nationals and Collegiate Target Nationals are used to determine placement on the team.

Complete results for the 2020 Collegiate Archery Program All-American Team can be found here.


Keep Archery on the Mind with the ATA Coloring Book

The Archery Trade Association’s (ATA) newest resource, an archery and bowhunting-themed A through Z Coloring and Writing Activity Book, can help your customers entertain their children during quarantine. The book also reminds folks about your archery business and keeps archery and bowhunting front-of-mind.

The Coloring and Writing Activity Book introduces kids to a popular archery and bowhunting term for each letter of the alphabet. They can trace and write each term in the space provided, as well as color the corresponding image.

Download and share it today to show customers you're committed to staying connected and providing the best service — even through social distancing.

In case you missed it, the ATA also created a Kids Activity Book. Get it here.


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.