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7 Steps to Easy Bow Tuning

Don’t let lousy arrow flight and inconsistent shooting frustrate your customers. Here’s a proven way to get them dialed-in and deadly for serious shooting.

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Breaking News: 2026 ATA Show Changes Format — Now Multi-Day Event With Expo for the Public Plus a National Archery Tournament!

The 2026 ATA Show will feature an expanded lineup, with a brand new expo for the public and an NFAA Indoor Archery Tournament.

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Bow Review Video: Mathews Lift X 29.5

The 2024 Mathews Lift was one of the company's all-time best sellers. So how does the 2025 Lift X measure up?

Bow Draw Weight Advice: Why Lighter Is Better

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HHA Sports Nytrx Bowsight

The new Nytrx bowsight from HHA Sports offers tremendous customization and efficiency.

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The difference between a well-tuned bow and one that is not is pretty simple: the tuned bow delivers pleasant shooting...

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COLE Publishing, Inc. & COLE, Inc. ("COLE") Internet Terms of Service

The difference between a well-tuned bow and one that is not is pretty simple: the tuned bow delivers pleasant shooting...

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Attracting and Keeping New Archery Customers

Luring new archery customers through your doors is a weighty challenge; keeping those who arrive is critical to your success.

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May/June 2025

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Victory Archery Bamboo Trad Hunting Arrow

Victory Archery combined its revolutionary arrow technology with a traditional archery aesthetic in its new Bamboo Trad hunting arrow.