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Breadcrumb creates first trackable Bluetooth nock and location marker

Archers and bowhunters alike are familiar with the frustration of losing an arrow. A company called Breadcrumb has solved that problem.
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Going hog wild with Easton Archery

Sure, field tests can give you an idea of how an arrow performs. But there’s no substitute for testing an arrow on the real thing. Archery Business Editor Jace Bauserman recently got the chance to try Easton’s FMJ line on some Florida hogs.
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A look at Easton's new Stay Sharp Broadhead Case

Finally, somebody is building a bombproof travel case for hunting broadheads!
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Zinke, outdoor industry leaders discuss public-private partnerships

Department of Interior looks to public-private partnerships to improve infrastructure on public lands, committed to keeping public land public and “right-sizing” public-land hunting.
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Top 8 Budget Bows for 2017

Not everyone can pay $1,000 or more for a new bow. Thankfully, manufacturers produce tech-packed bows packed that are still easy on the wallet.
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How Archery Retailers Can Increase Their Visibility on Facebook

By now, you probably know that you need to have a Facebook page. But there's no point in having one if no one sees your posts. Here's how to optimize the time and effort you invest in social media.
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Is Your Shop Ready for Western Bowhunting?

As more and more bowhunters flock to the West for prime elk hunting, you need to insure that your archery shop is prepared for the potential influx in clientele.
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Merger of Bass Pro Shops and Cabela's Moves Forward

The Federal Trade Commission (FTC) has informed Cabela’s it has concluded its investigation of Bass Pro’s $4.2 billion buyout and has given the deal the official go-ahead.
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ScentLok Technologies Purchases Robinson Outdoor Products

ScentLok Technologies, a leading manufacturer in the scent-controlled clothing arena, is excited to announce its acquisition of Robinson Outdoor Products. The transaction was finalized earlier today and includes all assets of Robinson Outdoors, including ScentBlocker, ScentShield, Tree Spider and Whitewater Outdoors products and brands, as well as all patents and intellectual properties. “The Robinson portfolio of products and loyal customers is powerful and wide-ranging,” says Patrick Hylant, owner and CEO of ScentLok Technologies. “Our company’s goal is to offer total odor-management solutions while maintaining the highest levels of customer satisfaction, and this acquisition will help us fulfill that mission. We don’t need to be the biggest; we just want to be the best. Our research and development team has already begun looking at the various Robinson technologies. We’re improving on them and finding their best applications. Customers can expect to see some of that DNA incorporated into new products as early as next year. We will continue to relentlessly drive to solve real problems for real customers and bring the absolute best products to market.” ScentLok was quick to point out that though certain technologies may cross over between the brands, its primary plan is to invest in ScentBlocker and other Robinson brands and products separate from the ScentLok name and product lines. “We understand that ScentBlocker is a go-to name brand for a large and loyal population of the outdoor community. We want to ensure these strong and loyal customers that we are going to maintain the ScentBlocker brand, technologies and quality they are known for. That authenticity will carry on as it always has,” Hylant added. It is expected that all operations will be consolidated into the ScentLok offices and distribution centers located in Muskegon, Michigan.