Outdoor Product Innovations Acquires Wicked Tree Gear and Other Hunting Retailer News

Outdoor Product Innovations acquires Wicked Tree Gear; Tyson Yates named director of Easton Archery sales; NSSF 2020 Industry Reference Guide available; and ATA offers printable store signs, plus releases backyard shooting safety video.

Outdoor Product Innovations Acquires Wicked Tree Gear and Other Hunting Retailer News

Outdoor Product Innovations Acquires Wicked Tree Gear

Outdoor Product Innovations has made its second acquisition in 30 days with the purchase of Wicked Tree Gear.

“We stated earlier this month when we acquired Big Dog Hunting that Outdoor Product Innovations will continue to acquire companies we trust and believe in; it’s been a key to our explosive growth. We’re holding true to that statement with this recent acquisition of Wicked Tree Gear,” said Dan Reaser, CEO of Outdoor Product Innovations.


Tyson Yates Named Director of Easton Archery Sales

Aaron Lucky, president of Easton Technical Products, recently announced that Tyson Yates has been promoted to director of archery sales. Lucky stated, “It is my pleasure to announce the new structure for the archery sales team. Tyson is very focused on providing excellent customer service and has a great track record in his tenure here at Easton.” Yates will be supported by Carri Garrett, as archery sales manager, and Jeff Howard, as international sales manager.

Tyson Yates came to Easton in 2017 as national accounts manager with a degree in accounting and an MBA from Utah State University. Prior to joining the Easton team, he worked for several years in sales management. He will oversee all Easton Technical Products’ archery inside sales staff, field reps and the customer service team.


NSSF 2020 Industry Reference Guide Available

The NSSF 2020 Industry Reference Guide, NSSF’s most comprehensive compilation of firearm and ammunition industry-related information, is available now.

The 2020 Industry Reference Guide provides a current look and historical trend data for a wide range of categories pertaining to many aspects of the industry, including hunting and target shooting. The report includes more than 200 pages of information.


ATA Offers Printable Store Signs; Releases Backyard Shooting Safety Video

As you prepare to re-open your archery shop and/or range, or continue to maintain business during these volatile times, the ATA encourages you to use these cautionary and directional store signs.

Print and post the signs to show customers you encourage social distancing and are committed to keeping them safe as they navigate your space. Sign topics include:

  • Use of face masks
  • Lanes closed when not in use
  • Maximum occupancy of your store
  • One-way traffic
  • Designated waiting areas
  • Range limited to number
  • Social distancing
  • Wash your hands

Also available as a resource from the ATA is a video on how to shoot safely in your backyard. The video shares backyard shooting tips and safety information and encourages people to shoot at home while ranges are closed. Click here to watch the video. This information is also available in a convenient downloadable PDF. Click here to review the information. Visit the ATA's Coronavirus webpage for a roundup of helpful COVID-19 resources and information.


Comments on this site are submitted by users and are not endorsed by nor do they reflect the views or opinions of COLE Publishing, Inc. Comments are moderated before being posted.