Entries Tagged Darron McDougal

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Bow Review Video: Bowtech Virtue

A monumental weight reduction, refined CenterMass Sight System, and Cerakote finish combine with DIY-friendly tuning features to make the Bowtech Virtue one of 2025’s finest flagship bows.

October 03, 2025

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Aim for Higher Archery Target Sales

If the archery target category perplexes or challenges you, consider these pointers to boost your results.

August 22, 2025

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Selling Release Aids

We asked three archery retailers: “Percentage-wise, how do your release sales break down by release type — index-finger, thumb, hinge/resistance?” Here’s what they said.

August 06, 2025

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Bow Review Video: Prime Form

The first of its kind, Prime’s 2025 flagship bow — the Form — is a hybrid created using unique engineering principles to connect carbon and aluminum at key points of the riser.

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Bow Review: Xpedition Xlite 32

Meet the fastest and most stable Xpedition bow yet.

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Crossbow Review: Excalibur Hybrid X

In May, Excalibur launched another new-for-2025 crossbow model completely different from anything we’ve previously seen from the brand.

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Crossbow Review: Excalibur Mag Max

The Excalibur Mag Max crossbow is an outstanding blend of simplicity, affordability and effectiveness.

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Crossbow Sales and Trends

We asked three archery retailers: “Are your crossbow sales higher or lower than 5 years ago, or are they about the same?” Here’s what they said.

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Bow Review Video: Mathews Lift X 29.5

The 2024 Mathews Lift was one of the company's all-time best sellers. So how does the 2025 Lift X measure up?

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Customer Service Is Key

We asked three archery retailers: “Name an instance or two in which you let a customer down. What did you do to make things right again to regain their trust?”

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Loitering: Is It a Problem at Your Archery Shop?

We asked three archery retailers: “Is loitering a problem in your store, and how do you address it?”

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League Bow Choices

We asked three archery retailers: “What percentage of your league shooters buy a dedicated target bow, and how many shoot their bowhunting setups?”

January 31, 2025

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Gone Bowhunting

We asked three archery retailers: “Approximately how much time do you spend bowhunting each fall, and how are you able to get away from your store during the busy hunting season?”

January 08, 2025

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Business Tips That Yield Results

We asked three archery retailers: “What are some of the best business tips that have served you well, and how have you woven them into your store?”