Darron McDougal Articles

The new flagship Prime Inline 3 epitomizes what hardcore bowhunters expect when they drop more than $1,000 on a hunting bow.

Don’t be fooled by the name. The new Mathews V3X, while similar to the V3, elevates the shooting experience to the next level.

Boots, apparel and scent-control products aren’t just for huge retailers. You, too, can tap into the benefits of selling these items.

We asked three veteran retailers: “What are your core objectives for the 2022 ATA Trade Show?” Here’s what they had to say.

We asked three veteran retailers: “What bow tuning tools and techniques do you rely on? Anything revolutionary?” Here’s what they had to say.

We asked three veteran archery retailers: “How often do you rotate your merchandising layout and displays?” Here’s what they had to say.

Many potential bow buyers enter your store looking for a great value, and for $449.99 the highly adjustable Bear Archery Legit RTH package is a smart choice.

Many potential bow buyers enter your store looking for a great value, and for $449.99 the highly adjustable Bear Archery Legit RTH package is a smart choice.

We asked three veteran retailers: “What are the most important lessons you’ve learned during your archery retail career?” Here’s what they had to say.

Archery accessories are an important category, and you can optimize your program with these practical sales tips.

Is the Hoyt Ventum 30 the company’s smoothest, fastest and quietest compound bow ever offered? In the author’s opinion, yes.

A deep dive into metrics for offering a lineup of compound bows that sells and meets customer needs.

During testing, the 33-inch Elite EnKore proved that it’s easy to tune and offers superb stability and accuracy.