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From AB magazine Articles

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The Business of Stocking and Selling Bowsights

Three top-tier archery retailers provide detailed advice on recommending a bowsight.
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Understanding the High Cost of Unmotivated Employees (and How to Fix It)

Nearly 70 percent of employees in the U.S. are unengaged, costing businesses billions of dollars a year. Here’s a look at how the happiness of the people on your payroll can impact your bottom line.
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Manufacturer Spotlight: Wildgame Innovations

Research, development and a relentless drive to make hunters more successful in the woods — that’s Wildgame Innovations.
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Archery Unlimited’s Top Product Picks for 2019

Rick Hellums from Archery Unlimited in Prattville, Alabama, makes his best-of-the-best picks from ATA 2019.
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3 Archery Shop Owners Reveal Their Secrets for Success

Advice from veteran retailers can help archery shop owners — established and new alike — navigate through tough times and increase sales.
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Morrell Back to Back Combo 2 Target

Showing the vitals of a deer and turkey, as well as nine other aiming points, the Morrell Back to Back Combo 2 is a useful year-round target.
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T.R.U. Ball Beast XT Releases

T.R.U. Ball Beast XT releases comes in two different trigger configurations, so shooters can choose the one they like best.
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Plum Creek Archery’s Top Product Picks for 2019

Tom Goldsmith from Plum Creek Archery makes his best-of-the-best picks from ATA 2019.
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Behind the Scenes With Cirrus Outdoors

The Cirrus Outdoors Wind Indicator and new Pro Cirrus have taken the hunting industry by storm, and the company has even bigger plans for the future.
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How to Educate Your Archery Customers

What mediums do retailers use to educate their customers on archery and archery products?
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Can ATA’s New Beyond the Bow Podcast Help Your Business?

The Archery Trade Association's new Beyond the Bow podcast shares business tips and information about the archery and bowhunting industry.
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Bow Review: 2019 Mathews Vertix

Some hunters think the Triax from last year was the best Mathews bow they ever shot. Is it possible for the 2019 Vertix to be even better?
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Bow Review: 2019 Mathews Vertix

Some hunters think the Triax from last year was the best Mathews bow they ever shot. Is it possible for the 2019 Vertix to be even better?