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From HR magazine Articles

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SHOT Show 2020 Recap

SHOT Show 2020 was a smashing success, and according to the NSSF, the venue will be that much more impressive in 2021. Here’s a peek at what you missed if you didn’t make it to Vegas.
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Turkey Decoys: 6 Super Strutters

Sometimes it pays to roll the dice and challenge a tom with a strutting turkey decoy.
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2020 ATA Show Recap

New programs from the Archery Trade Association and new archery products gave the 2020 ATA Show a positive vibe.
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3 Topnotch Turkey Hunting Vests

Turkey hunters need a place to hold all that gear they haul around. Sell them one of these turkey hunting vests!
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Mossy Oak: A Pattern of Success

In a rapidly changing marketplace that's heavily saturated with competitors, Mossy Oak continues to innovate.
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Catering to Hunter-Athletes

Boost your bottom line and appeal to the hunting/fitness craze with these tips.
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Staying Connected Off the Grid

Got customers looking to stay in touch while they're in the backcountry? Here are a few options to recommend.
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Must-Stock Cold-Weather Gear

What are you stocking to keep your customers warm and dry in the field this winter?
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Making a Case for Cases

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.
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Quick Holiday Marketing Tactics

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.
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Asking Leading Questions

Asking the right questions helps create more satisfied customers, and keeps cash registers singing.
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Deer and Elk Call Roundup

These 12 calls along with encouraging answers and advice can lure more customers through your doors this fall.
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Deer and Elk Call Roundup

These 12 calls along with encouraging answers and advice can lure more customers through your doors this fall.