While the world still isn’t back to “normal” due to a lingering pandemic, attendees and exhibitors once again met face to face at the annual ATA Trade Show to see the latest and greatest hunting and archery gear.

Each year, the author checks out the latest and greatest gear showcased at the industry-only Archery Trade Association (ATA) Show. These five items recently caught his attention during the 2023 ATA Show in Indianapolis, Indiana.

Seize the moment — and archery target sales opportunities — as bowhunters and competition shooters dial in their hardware for the upcoming season.

We asked three veteran retailers: “Which archery target style sells best in your shop, and how do you keep a competitive angle with target sales?” Here’s what they had to say.

Butch Thomas, sales manager for Morrell Targets, says the company is laser focused on building the best targets in the industry.

The Morrell YJ-450 Plus is a 19x19x19-inch, freestanding bag target that can stop high-speed arrows (450 fps and more) and still provide super-easy arrow removal.

Voters in the 2021 Archery Trade Association Board of Directors election appointed two new members, and reelected one Board member.

Built tough, the Morrell High Roller 21 archery target will take the punishment delivered by today’s hard-hitting compounds and crossbows.

With 76 layers of heavy-duty arrow stopping power, the Morrell Keep Hammering Outdoor Range Bag Target will stop arrows launched at up to 380 fps.

Showing the vitals of a deer and turkey, as well as nine other aiming points, the Morrell Back to Back Combo 2 is a useful year-round target.