Barnett Crossbows Sold to Surge Outdoors

Surge Outdoors, a new supplier of hunting and outdoor-related products, recently announced its purchase of Barnett Crossbows.

Barnett Crossbows Sold to Surge Outdoors

Barnett innovates and supplies a broad spectrum of high-performance and value-driven crossbows, vertical and youth bows, and archery accessories popular with both hunters and recreational shooters. Barnett is also a leading provider of slingshots and accessories. The acquisition of Barnett demonstrates Surge Outdoors’ commitment to the archery industry.

“Barnett is the first and longest-standing crossbow company with a storied heritage,” said Surge Outdoors CEO Ryan Busbice. “I am thrilled to once again be a part of telling everyone that story and help write the next chapter. Barnett will continue to lead the crossbow industry through profound innovation and a heightened focus for the archery industry.” 

“With Barnett under the Surge umbrella, the future of the brand looks brighter than ever,” said Surge Outdoors President David Barnett. “We look forward to advancing the long-standing reputation of the Barnett brand and its products. Approaching our 60th anniversary in 2022, as the pioneer in crossbow design and manufacture in our industry, I'm excited to once again carry on the torch of my forefathers. Certainly, the best is yet to come!”

Having a unique and strong partnership with its manufacturing facilities, Surge Outdoors is excited to bring Barnett together with a team of passionate industry veterans, best-in-class engineers, designers and hunting/archery enthusiasts. Surge Outdoors plans to maintain operational facilities in Florida, Louisiana, Utah and Illinois, which is the current home of Barnett. 

Important note: Barnett Crossbows used to be part of the Plano Synergy portfolio. However, Plano Synergy sold all of its brands to Pure Fishing, and then Pure Fishing sold all of the hunting brands in the portfolio to GSM Outdoors. Finally, GSM sold Barnett to Surge, a new company in the outdoor industry.

For more information on Barnett Crossbows, visit


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