Can ATA’s New Beyond the Bow Podcast Help Your Business?

The Archery Trade Association's new Beyond the Bow podcast shares business tips and information about the archery and bowhunting industry.

Can ATA’s New Beyond the Bow Podcast Help Your Business?
ATA Director of Industry Relations Kurt Smith hosts the new ATA Beyond the Bow podcast.
ATA Director of Industry Relations Kurt Smith hosts the new ATA Beyond the Bow podcast.

ATA members enjoy archery and bowhunting information from emails, videos and website articles. Now the ATA offers another convenient way for you to engage with other ATA members and partners through its new Beyond the Bow podcast.

Kurt Smith, ATA’s director of industry relations, hosts the monthly podcast. Smith’s retail experience and in-depth knowledge of our industry helps him guide productive, meaningful discussions.

Smith talks to ATA members and industry representatives to learn about their business, and discuss hot topics and industry happenings. These conversations cover partnerships, ATA’s strategic-planning efforts, and tips for competing in an ever-changing marketplace. The Beyond the Bow podcast is a great way to learn business insights from peers, and benefit from the many ATA services and programs that help your business grow and succeed.

The free podcast is available online at and it’s accessible by tablet, computer or mobile device. Beyond the Bow is also available on Libsyn, Spotify, Stitcher, Podbean, Castbox and Apple Podcasts. New episodes will be available at the start of each month.

Previous podcasts include interviews with Matt Kormann, ATA President & CEO; Ben Summers, ATA Chairman of the Board; Mark Copeland, Jay’s Sporting Goods; Mary Emmons, USA Archery; Randy Phillips, Archery Headquarters; and Wayne Piersol, Archery Only.

In addition, recorded audio from several events at the 2019 ATA Trade Show will be included on future podcasts. Visit the podcast page to see what you missed.

Lastly, listeners can add to the conversation by commenting on the podcast page. The ATA also wants your input for future episodes. Send questions, comments, topic ideas and interview suggestions to Kurt Smith at

If you enjoy the Beyond the Bow podcast, then share it with your friends in the archery and bowhunting community.

Beyond the Bow Podcast Sample

For an example of this podcast, hit the play button on the one below. It features an interview with the guys from The Hunting Public, a small group of hunters who have a large Youtube and social media following that focuses primarily on those who pursue whitetails and turkeys on public land and small tracts of private land, as well as those who don’t always have the money to purchase the highest end archery equipment. The Hunting Public hosts have an important message to share on how to appeal to new hunters and customers.


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