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Available in four lengths — 31, 33, 35 and 37 inches — and two brace heights for each length — the new Prime Divide lineup provides a personalized offering for any bowhunter.

Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.

Using the right release can quickly restore an archer’s shooting control and accuracy. Here’s how to sift through the options and find the best match for each customer who walks through your door.

The new-for-2026 Hoyt Carbon RX-10 and Alpha AX-3 (flagship aluminum offering) feature the company’s new XTS Tuning System, which addresses both left/right and high/low tuning issues without the need of a bow press.

Each year bowhunters and those who work in the archery industry anticipate the November release of new flagship compounds from Mathews Archery. For 2026, the company announced the ARC 30 and ARC 34.

Being prepared for most situations or emergencies is smart for any bowhunter. Here are five products that you can recommend they check out in your store.

The Universal Tuning Gauge from Last Chance Archery is a great tool for serious archers and bow technicians.

Insanely lightweight, unfathomably quiet and vibration-free, and lethal beyond a doubt.