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Behind the Counter July Univ 190104 121912

Behind the Counter: Are Most Customers Buying a New Bow in 2018?

Three veteran archery shop owners weigh in on whether most customers are purchasing a new bow in 2018, or just upgrading accessories on their existing bow.

Customer Expectations 1 190104 121911

Identifying Customer Expectations and Perceptions

A large gap between customer expectations and perceptions can result in unsatisfied customers leaving your archery shop.

Easton 2318 arrow lead 190104 121909

Easton 2318 Size Shaft Added to Tournament-Grade X-2 Series

If your customers are looking for a high-sheen anodized arrow for use in leagues and tournaments, then show them the new Easton 2318 in the X-2 Series.

Quest Thrive lead 190104 121908

Bow Report: We Put the Quest Thrive to the Test

The Quest Thrive hits the elusive sweet spot between quality and value. It’s a pleasant shooting bow offering more than adequate speed for hunting any North American big game animal.

34686474 10160496070180607 1872930500713119744 o 190104 121907

$5 Rebate Offer on All TRUGLO TITANIUM X Broadheads

This summer your customers can receive a $5 mail-in rebate on any pack of TRUGLO TITANIUM X broadheads.

33147917 1988436114531716 8545605663307333632 o 190104 121906

Lethal Products Renews Partnership with Whitetails Unlimited

Lethal Products to support Whitetails Unlimited's Deer Camp Tours during 2019.

Bohning Premium Points lead 190104 121903

First Look: Bohning Archery Premium Points

Bohning Archery Premium Points are available in styles for both indoor and outdoor shooters, and were designed to meet the needs of the most demanding competitive archers.

Arrow beauty 190104 121902

Factory-Fletched vs. Hand-Fletched Arrows?

We asked three archery shop owners: ‘Do you sell more factory- or hand-fletched arrows?’ Here’s what they had to say.

Slick Trick beauty 190104 121858

14 Tough-As-Nails Fixed-Blade Broadheads for 2018

Not all of your customers will choose mechanicals for this upcoming season, so it makes good sense to offer a decent selection of bulletproof fixed-blade broadheads.

ATA newsbrief July 2018 190104 121857

5 Things Your Archery Customers Are Thinking (and Want You to Know!)

Every archery shop could be improved in some way. Here are a handful of ideas to get you and your staff started on the right path.