Archery Trade Association Articles

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Outdoor Product Innovations Acquires Wicked Tree Gear and Other Hunting Retailer News

Outdoor Product Innovations acquires Wicked Tree Gear; Tyson Yates named director of Easton Archery sales; NSSF 2020 Industry Reference Guide available; and ATA offers printable store signs, plus releases backyard shooting safety video.

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How to Create a Great Preseason Sales Plan

A carefully crafted preseason sale can increase your archery shop’s foot traffic and boost your bottom line. Here’s what you need to know to develop a plan.

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Blue Heron Communications Offers Free Industry Services During COVID-19 and Other Archery Business News

Blue Heron Communications offers free industry services during COVID-19; NASP announces On Target for Life Awards; USA Archery names 2020 Collegiate All-American Team; and ATA’s new coloring book for kids.

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Video: Small Business Advice for Dealing with COVID-19 Challenges

Our friends at the Archery Trade Association provide updates on virtual small business town halls and the Paycheck Protection Program.

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2020 ATA Show Recap

New programs from the Archery Trade Association and new archery products gave the 2020 ATA Show a positive vibe.

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Video: How to Apply for a Coronavirus Disaster Relief Loan

The Small Business Administration is offering low-interest loans for businesses impacted by the coronavirus. In its latest video, the Archery Trade Association shows you how to apply for these disaster relief loans.

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9 Things Your Archery Business Can Do During the Coronavirus Pandemic

By staying calm and having a plan, your company can be productive amid COVID-19 concerns. Our friends at the Archery Trade Association (ATA) offer these nine suggestions.

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COVID-19 Disaster Relief: Advice From the ATA on How to Apply for a Small Business Loan

You can apply for a disaster relief loan through the Small Business Administration to get financial assistance. Our friends at the Archery Trade Association (ATA) explain how.

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Post Trade Show Plan

Show season for archery dealers is over; now what? Here are your next steps.

February 04, 2020

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Industry Must Remove Archery’s Participation Barrier

ATA members must help identify and remove participation barriers if the industry wants archery and bowhunting to grow.

January 14, 2020

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The ATA Trade Show Evolves

The 2020 ATA Show offers opportunities to learn, win and remain focused on business.

November 20, 2019

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Experiential Retail: Focus on the How

With consumers able to order almost anything they want from the comfort of their couch, retailers need to create a positive, rewarding in-person experience.

November 08, 2019

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Experiential Retail: Focus on the How

With consumers able to order almost anything they want from the comfort of their couch, retailers need to create a positive, rewarding in-person experience.

November 08, 2019

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Retailers: Certify Staff, Customers and Others to Teach Archery

Certify staff, customers and individuals in the community to teach archery and increase your customer base.

October 16, 2019