ATA 2021 Online Is Live!

Even though the in-person version of the Archery Trade Association Show was cancelled due to Covid-19 restrictions, the ATA is bringing the trade show to you virtually. Don’t miss out on ATA 2021 Online!

ATA 2021 Online Is Live!

Today, Jan. 13, 2021, the ATA staff and Board of Directors is welcoming ATA members to the organization’s first online trade show. You can watch the State of the Industry Welcome video to hear from ATA's President/CEO Matt Kormann, leadership staff and Board of Director members.

Be sure to take advantage of everything ATA 2021 Online has to offer, including:

  • Nearly 700 show specials
  • Free educational events
  • Discounts on ATA merchandise
  • A one-hour New Product Premiere video
  • An exclusive video with the ATA's Impact Award winners
  • Over 70 giveaway items on the ATA's Facebook page for ATA-member retailers

For more detailed information, read the ATA's comprehensive trade show article, "Everything You Need to Know about ATA 2021 Online." 

Reminder: All you need to access ATA 2021 Online is your MyATA member dashboard username and password. Your MyATA member dashboard is the platform for all-things ATA 2021 Online. Click here to log in and get started.

Personally, I look forward to checking out the many free educational events. For example, today I plan to watch the session called “Building a Better Arrow for Penetration and Accuracy” by Tim Gillingham (Jan. 13, 2021; 10-11 a.m. CST). On January 14 (8:30-9:30 a.m. CST), I’ll tune into “Heavy Arrow Setups for Customer Success” by Troy Fowler, Darrel Barnett and Aaron Warbritton.

The lineup of free educational events is impressive; check it out here.

Our friends at the ATA have worked hard during the past few months to coordinate and bring you the ATA 2021 Online trade show. Kudos to them for making the best of a difficult situation. I’ll be visiting the virtual trade show regularly from Jan. 13-15, 2021.


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