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Business Management

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Creating a Business Website That Converts Potential Leads to Actual Customers

Keep these fundamentals in mind to ensure your website is luring potential customers in rather than driving them away.
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Find the Right Price Point by Learning to Read Your Customers Spending Habits

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.
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Archery Industry Posers Alert — Part 2

Did I spot many archery industry posers during the 2019 ATA Show? Here’s my final 2 cents on a topic that generated more feedback than anything I’ve ever written before.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.

How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
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How to Build Relationships With Young Customers Through Social Media

Wondering how to attract young customers? They want a relationship with a brand they believe in, and social media can assist you.
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Should You Stock More Treestands and Ground Blinds?

We asked veteran retailers: Do you anticipate strong treestand, ground blind and associated accessory sales this summer?
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How to Set Pro Shop Service Prices

Do you offer great service in your pro shop? If so, you might need to reevaluate your current pricing structures.
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Celerant Technology Partners With Kinsey’s on eCommerce Archery Websites

Archery dealers can now launch Cumulus eCommerce from Celerant Technology, which is pre-loaded with Kinsey’s archery products and images.
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Are Manufacturer Acquisitions Hurting Your Business?

If you pay attention to business news as it relates to hunting, then you know there have been a multitude of recent manufacturer acquisitions. We asked three veteran retailers: Does this hurt or help your business?