Business Management

We asked three veteran retailers: Is your female customer base growing, remaining stable or declining? And what are you doing to promote archery to women?

A marketing plan is a roadmap to achieving your business goals. Here’s how to begin.

As big box stores and online sellers continue to take a piece of your bottom line, it’s time to get creative in looking for smart business solutions.

The proliferation of crowdfunding websites such as Kickstarter and Indiegogo has radically changed how entrepreneurs raise money. Here’s what you need to know.

Sometimes giving your mouth a break and putting your ears to work is the best archery shop advice.

Three veteran archery shop owners weigh in on whether most customers are purchasing a new bow in 2018, or just upgrading accessories on their existing bow.

A large gap between customer expectations and perceptions can result in unsatisfied customers leaving your archery shop.

We asked three archery shop owners: ‘Do you sell more factory- or hand-fletched arrows?’ Here’s what they had to say.

Every archery shop could be improved in some way. Here are a handful of ideas to get you and your staff started on the right path.

The big sales season is looming — is your archery shop prepared to handle the various product requests from customers who are ready to buy?

Although some experts advise managers to hire extroverts for sales positions, introverts excel at building long-term relationships and understanding customer needs.

Ten archery shop owners from around the country share an assortment of beneficial retailing insights.

How do you cope with stress and stay organized during the preseason rush? Four veteran retailers offer their sage advice.

Three veteran archery retailers provide honest answers regarding how their pro shop stacks up against the competition.

Your handbook outlines your company’s policies and procedures for your employees. Here’s how to make the most of it — and comply with applicable laws.

You've heard how important it is for your business to be active on social media. But with limited resources, what's the best use of your time and energy? We walk you through your options.

Younger consumers want to do business with companies that share their values. Here's how to appeal to them.