Business Management

The customer is always right, right? Wrong.

Every gun or bow needs a case - whether soft-sided or hard-sided - to keep it from getting bumped, wet or dirty.

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.

Marketing to young consumers means broadcasting your message with the correct tool, which is why you should consider Instagram.

With consumers able to order almost anything they want from the comfort of their couch, retailers need to create a positive, rewarding in-person experience.

With consumers able to order almost anything they want from the comfort of their couch, retailers need to create a positive, rewarding in-person experience.

We asked retailers around the country about their shop’s bow-pricing policies and if they offer discounts.

Established in 1984, Muzzy continues to provide bowhunters around the world with sharp, reliable and affordable broadheads.

Three veteran retailers weigh in on the pros and cons of ordering archery gear from wholesale distributors.

Three veteran retailers weigh in on the pros and cons of ordering archery gear from wholesale distributors.

A tried-and-true string and cable maker with a mission to customize everything but the color of the string.

Asking the right questions helps create more satisfied customers, and keeps cash registers singing.

Not only is your customer base shrinking, but so, too, are the number of people contributing to the conservation of wildlife through excise taxes they pay on the purchase of firearms, ammunition and related items.

Don’t get trampled by the big dogs. Hold your own with these eight easy-to-follow steps.

Certify staff, customers and individuals in the community to teach archery and increase your customer base.

Established in 1989, Gold Tip offers a full line of premium carbon hunting and target arrows.

Established in 1989, Gold Tip offers a full line of premium carbon hunting and target arrows.