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Looking to bolster your bottom line with crossbows? We found two shops that show what’s possible while operating in the mature Badger State market.

Crossbow sales continue to grow each year, and this trend shows no sign of slowing. Here are a dozen new models that your customers will be looking to test drive prior to the upcoming big game seasons.

Created to battle the muck of barns and fields in a variety of conditions, Muck Boots has been going strong for more than 25 years and looks forward to 2026.

A new year, a bevy of new bows. Be sure you’ve got the latest and greatest 2026 models on display when your bow-buying patrons stop by for a visit.

There are benefits to carrying soft goods, bowhunting optics and other ancillary gear. Here’s a review of the top categories, and how carrying these items could be more of a plus than a negative.

By bringing together trade, competition and consumers under one roof, ATA Show Week showed what’s possible when the industry comes together with a shared purpose.