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Fitting a Customer With a New Bow

We asked three veteran retailers: “What is your process for fitting a customer with the proper draw length and draw weight when they’re purchasing a new bow?” Here’s what they had to say.

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Chuck Adams Breaks Two P&Y World Records and Other Industry News

Chuck Adams breaks two P&Y world records; Team USA’s Kevin Mather adds world gold to Paralympic title; Darrin Christenberry earns first-ever left-handed win; Team USA shines at World Archery Youth Championships; and ATA announces "First Night's On Us" at 2024 Show.

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Carbon Express Maxima Photon SD

The Carbon Express Maxima Photon SD is lightweight, has an inside diameter of .203 inches, and features Tri-Spine Technology for tremendous accuracy.

Archery Shop Advice: 6 Tips for Summer Busy Season

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Wildlife Research Center Golden Estrus Xtreme

Get long-range whitetail attraction with Wildlife Research’s new Golden Estrus Xtreme.

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Behind the Scenes With Vortex Broadheads

Steven Ward of Vortex Broadheads explains why his dad started the company in 1988 and what makes the company’s offerings stand out from the competition.

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Cultivate Food Plot Seed Sales

Selling food plot seed in an archery shop is challenging, but with the right approach, you can find your slice of the pie.

The Archery Business Pavilion at SHOT Show in 2024

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Code Blue Buck Tarsal Gland

Buck Tarsal Gland from Code Blue works all season to attract deer.

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Archery Shop Advice: 6 Tips for Summer Busy Season

Veteran archery shop owner Josiah Richards of Ross Outdoors in Phoenix, Arizona, provides insight on how his business dominates the summer busy season.