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If your archery shop customers have avoided very fast compounds because the bows aren’t pleasant to shoot, then the PSE Xpedite will certainly surprise them.

Knowing that appealing to whitetail deer hunters is crucial for brand success, Veil Camo announces a new-for-2019 pattern called VEIL WHITETAIL.

Minnesota-based Mainstream Holdings recently purchased Michigan-based Hawk Group, makers of ladder stands, treestands and accessories.

Gold Tip and Bee Stinger Pro Shooter Levi Morgan Wins ASA Pro/Am in Metropolis, Illinois.

Three veteran archery shop owners weigh in on whether most customers are purchasing a new bow in 2018, or just upgrading accessories on their existing bow.

A large gap between customer expectations and perceptions can result in unsatisfied customers leaving your archery shop.

If your customers are looking for a high-sheen anodized arrow for use in leagues and tournaments, then show them the new Easton 2318 in the X-2 Series.

The Quest Thrive hits the elusive sweet spot between quality and value. It’s a pleasant shooting bow offering more than adequate speed for hunting any North American big game animal.

This summer your customers can receive a $5 mail-in rebate on any pack of TRUGLO TITANIUM X broadheads.