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33147917 1988436114531716 8545605663307333632 o 190104 121906

Lethal Products Renews Partnership with Whitetails Unlimited

Lethal Products to support Whitetails Unlimited's Deer Camp Tours during 2019.

Bohning Premium Points lead 190104 121903

First Look: Bohning Archery Premium Points

Bohning Archery Premium Points are available in styles for both indoor and outdoor shooters, and were designed to meet the needs of the most demanding competitive archers.

Arrow beauty 190104 121902

Factory-Fletched vs. Hand-Fletched Arrows?

We asked three archery shop owners: ‘Do you sell more factory- or hand-fletched arrows?’ Here’s what they had to say.

Slick Trick beauty 190104 121858

14 Tough-As-Nails Fixed-Blade Broadheads for 2018

Not all of your customers will choose mechanicals for this upcoming season, so it makes good sense to offer a decent selection of bulletproof fixed-blade broadheads.

ATA newsbrief July 2018 190104 121857

5 Things Your Archery Customers Are Thinking (and Want You to Know!)

Every archery shop could be improved in some way. Here are a handful of ideas to get you and your staff started on the right path.

Hybrid and mechanical broadheads 190104 121901

Hybrid and Mechanical Broadheads: The Dirty (and Deadly) Dozen

Today’s crop of scary-sharp hybrid and mechanical broadheads are effective on everything from whitetails to warthogs.

PR Arrows Super Drive27 Pro 18 01 1280x640 190104 121900

Easton SuperDrive 27 PRO Offers Maximum Accuracy and Line-Cutting Performance

Your archery customers who shoot tournaments or leagues will love the scoring advantages provided by the new Easton SuperDrive 27 PRO shaft.

2018 07 July August 2018

July August 2018

PY leader cropped 190104 121854

Pope and Young Club Names New Executive Director

The Pope and Young Club has named Jason Rounsaville, formerly with Ducks Unlimited, as the P&Y Club’s Executive Director.

IBO2nd Leg LG cropped 190104 121856

Gold Tip and Bee Stinger Archers Dominate Second Leg of IBO National Triple Crown

Tim Gillingham and Erin McGladdery win pro titles at recent IBO National Triple Crown event.