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Fred and Michele Eichler beauty f4159788da6a13a05c7755e7e3b29890 190515 162502

GSM Outdoors Renews Partnership With Fred and Michele Eichler

Multi-brand manufacturer GSM Outdoors recently announced a renewal agreement between its family of brands and the hosts of Everything Eichler outdoor reality show.

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Braden Gellenthien Wins Double Gold During 2nd Stage of 2019 Hyundai Archery World Cup

Team USA’s Braden Gellenthien was a double gold medalist in Shanghai, China, and punched his ticket to the end-of-the-season World Cup Final.

Behind the Counter May 2019 beauty f4159788da6a13a05c7755e7e3b29890 190517 092501

3 Archery Shop Owners Reveal Their Secrets for Success

Advice from veteran retailers can help archery shop owners — established and new alike — navigate through tough times and increase sales.

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Use Social Media and Turn Customers Into Promoters

Take word-of-mouth marketing into the 21st century with these social media strategies.

Morrell Back to Back Combo 2 Target beauty f4159788da6a13a05c7755e7e3b29890 190516 092504

Morrell Back to Back Combo 2 Target

Showing the vitals of a deer and turkey, as well as nine other aiming points, the Morrell Back to Back Combo 2 is a useful year-round target.

TRU Ball Beast XT 1 f4159788da6a13a05c7755e7e3b29890 190515 112503

T.R.U. Ball Beast XT Releases

T.R.U. Ball Beast XT releases comes in two different trigger configurations, so shooters can choose the one they like best.

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Plum Creek Archery’s Top Product Picks for 2019

Tom Goldsmith from Plum Creek Archery makes his best-of-the-best picks from ATA 2019.

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Team Mathews Archers Win Big in Recent Texas ASA Pro/Am

Team Mathews shooters won the Men and Women’s Pro Divisions at the ASA Pro/Am in Paris, Texas.

Cirrus in the field use night f4159788da6a13a05c7755e7e3b29890 190510 072503

Behind the Scenes With Cirrus Outdoors

The Cirrus Outdoors Wind Indicator and new Pro Cirrus have taken the hunting industry by storm, and the company has even bigger plans for the future.

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Team Easton Archers Top Every Podium at First World Cup of 2019

The first World Cup of 2019 was held recently in Medellin, Colombia, and Easton archers swept the gold medals.